Part 1 Selling Your Jewellery
If you’ve thought of selling your bead jewelry, there are a number of options you could pursue. · You can sell through arts and craft markets- Display your work at consignment shops/galleries ·
- Sell your work wholesale to boutiques through trade shows ·
- Sell your work through your own Internet site ·
- Sell your work through an auction site (eBay, RubyLane, Yahoo)
There are other business options to pursue as well: · - Teaching beading classes ·
- Start your own bead store ·
- Sell beading supplies and beads through the Internet Arts and Craft directories and malls
Craft and art fairs or festivals are routinely held throughout most communities. These local fairs are markets where local artists can display their work and sell to the general public. You can find a variety of craft festivals: small markets that are sponsored by charitable organizations, or large art festivals. Smaller markets tend to have less expensive entry fees, but they also draw smaller crowds. Large markets may have high entry fees, but have great advertising and draw large crowds. Craft markets and vexpos are the perfect environment for testing your products. Participating in craft and art festivals helps your business by: · - Giving you an opportunity to meet customers face-to-face. ·
- Figure out ways to display your products in the most appealing way. ·
- Find out what your customer’s buying preferences are. ·
- Research how accurately your products are priced. ·
- Find out what your competitors are making. ·
- Build up an inventory of your jewelry for display before events.
It’s possible to make a full-time living working the craft show circuit. But, it’s not a guaranteed business. You will have to travel a lot and find the best shows. Sometimes you’ll find a show is great one year, and not so great the next year. Some of the factors that affect success of a fair are: ·
- Event promotion– how well was the market promoted, are the market coordinators experienced? ·
- Attendance – check the market's past history. Is it a small venue, does it have a history of less than quality artisans - all affect the overall attendance. ·
- Timing – some seasons are better than others for selling arts and crafts: summer, before the holidays, or mother’s day -- all good times to participate in a fair.
April through till September are typically the down times, but this depends on the weather and the part of the country you are in, when there are fewer markets and those that are scheduled will likely draw smaller crowds. ·
Weather – you can’t control the weather and unfortunately, it can affect sales at craft fairs, even if the fair is in an indoor venue.
I hope this will get you thinking and looking around.
Next we'll look at what you need to get up and running